How to Write an Ebook

The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That’s why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain ? step by step.

Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.

The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you’ve gone through the following list, you will be ready to actually begin writing your ebook. Read the rest of this entry »

Searching for Newspaper Obituaries

Newspaper obituaries are an important part of any genealogical search. When you know only the name and date of death of an individual, a newspaper obituary can help you find other information about the person and his or her family. This additional information can then help shape the rest of your research.

What is an Obituary?
An obituary is a notice that announces the death of someone with a description of the person’s life and list of family members. Sometimes an obituary can be called a death notice. An obituary can be published in a newspaper, online or in the funeral program. There are subtle differences in the obituary based on where it will be published and when it was published. Read the rest of this entry »

10 Ways To Increase Your Free eBook Downloads!

1. Anticipate the objections your visitors might have about your free ebook offer. You should research your target audience’s needs and wants.

2. Allow your visitors to feel good about themselves by giving them compliments. If they feel good, they will also feel good about downloading your ebook.

3. Tell your visitors the emotional and logical reasons why they should download your free ebook. It can be the goals they’ll acomplish, positive feelings, etc. Read the rest of this entry »

How Using A Drop Capital Increased My Ebook Sales By 40%

You will often find me with my head in a book, studying the marketing and copywriting experts from the past.

It was whilst reading one such book, that I discovered how using a drop capital, can increase readership of advertising.

The book was: ‘Ogilvy On Advertising’ – by David Ogilvy

In the book, Ogilvy, an advertising and marketing legend, discussed the merits of using a drop capital (also known as a drop initial).

Ogilvy was renowned for producing advertising which got results, having helped to build some of the most recognizable brands in the world including: American Express, Sears, Ford, Shell, Barbie, Pond’s, Dove, and Maxwell House among them, and more recently, IBM and Kodak.

In ‘Ogilvy On Advertising’, Ogilvy is quoted as saying “The drop capital increases readership of your body copy by an average of 13%”. Read the rest of this entry »

Interview with an e book author

Bill Savas, MBR reviewer,interviews Liana Metal, an e book writer

Q: When did you start writing?

A: I have always been writing little bits of everything, such as lyrics for songs and stories for comics, but it was in the 70s that I took it more seriously, when I started working as an EFL teacher. I first created picture grammar books for my younger students and then vocabulary picture books. At that time I used an old typewriter, and my own illustrations in pen and colored pencils. But years later, I started writing more extensively, mainly short articles and short stories. After completing a Creative Writing Course, in the 90s, I became more persistent and I created my first book, an illustrated children’s story. The whole experience of book making was exciting and worthwhile. Since that first kids’ book, I have been writing non stop, not only articles, but e books both fiction and non fiction. Read the rest of this entry »