HAVE YOU LOOKED AT A NEWSPAPER LATELY?

No, I didn’t ask if you had read a newspaper lately. I asked if you have looked at one. Closely. Have you examined one with care? If you take a good look at the front page, here is what you will find.

It’s A Work Of Art

The main headline can be read at a glance, even when located on a newsstand quite some distance away. It grabs attention hard. It often draws you toward the rack, at least close enough to read the subheadline. And, as often as not, just as millions do every day, you buy a copy to read the related article.

Does the creation of the headline for your site matter less than that of creating one for a newspaper? Read the rest of this entry »

Learn How to Sell on eBay Book published by eBay Selling Expert

Certified eBay educational specialist Doug Luthringer has released a self-published eBay selling book titled “This is the Way to Sell on eBay: Personal Lessons to Successful eBay Selling” this week on his website http://www.Thefastmall.com. “I wrote this book with the intention of providing my readers with the knowledge of how to sell on eBay the right way,” said Doug Luthringer. “This is not a book designed to make you an overnight eBay millionaire, but it will guide you through the most successful ways to sell on eBay. Once you read this book, you will be five years ahead of where most people currently are when it comes to eBay selling experience.”

The book covers best business practices on eBay such as how to do proper research, how to write a good title and description and the best way to pack and ship items. The book also discusses eBay business strategy and marketing hints as well as ways to develop trust within your eBay listings. The book’s audience is for people who want to learn how to sell on eBay or improve their existing eBay business by learning from an honest eBay Seller. Read the rest of this entry »

Book Summary

This article is based on the following book:

Mind Your Own Business

A Maverick’s Guide to Business, Leadership and Life

Doubleday & Company, Inc., 2003

ISBN 0-385-50959-6

208 pages

A maverick is an independent person who will not go along with the other members of a group (Oxford ESL Dictionary). This book provides priceless stories and insights from a maverick of the business world; an exemplary business leader who prefers not to follow orthodox beliefs in business, nor be eaten by the hyped up ideas of the present. Instead, he chooses the course of action that is appropriate for the changing times. Read the rest of this entry »

eBook Secrets Exposed – How To Make Massive Amounts of Money In

In Jim Edwards and David Garfinkel’s tutorial “eBook Secrets Exposed”, they take you through the process of writing and marketing an eBook, so you can make money on the internet. Instead of broad generalities on writing about a particular subject, the eBook shows you the five most important steps in finding a topic for your eBook that will be targeted to a specific market. As they point out, you must identify your target audience, making sure there a lots of sites already selling to them because then you know people are willing to pay for the information.

Together they talk about how and find to identify Niche markets along with the top ten reasons or motivations for people to buy anything. There is lots of information on how to take topics and frame them into an eBook concept. Jim and David point out that your eBook will be purchased to solve your prospects painful problem or be a way to obtain a desirable solution. You must know exactly who will buy your book before you write it. They clearly take you through that process step-by-step.

Of course the main problem is always how to find the “Niche Market” that everyone always talks about. Although Jim and David do give you ideas on how to search for one, it is still a hazy realm within the internet. I would love for some internet guru to just list the markets that should be examined for creating eBooks. Read the rest of this entry »

An eBook Publisher’s Dilemma

An eBook Publisher’s Dilemma: Should I Use PDF or Exe Format? by Michael Southon

If you write and publish eBooks, sooner or later you will probably be faced with a dilemma – should you create your eBooks as .exe files or .pdf files?

PDF, which stands for Portable Document Format, is the file extension for files created with Adobe Acrobat.

Exe, which stands for ‘executable’, is the extension for files created by eBook compilers.

PDF is widely considered to be the ‘industry standard’ for eBook publishing, and for good reason. Here are some of the advantages of PDF files over exe files: Read the rest of this entry »