What you didn’t know about FHM Magazine
FHM MAGAZINE
FHM, an abbreviation for: For Him Magazine is a quite successful monthly men’s magazine (also known as a lads’ mag) that was first published as FHM in 1994 in the United Kingdom, but it has actually been around since 1985 under the name for him. FHM which was founded by Chris Astridge was first distributed through high street men’s fashion outlets and expanded to newsagents as a quarterly publication by the spring of 1987. For him had most recently hardened up its editorial approach to compete with the expanding fashion market and has also introduced a sports supplement along with its normal edition. The magazine then had its name changed to FHM. As of 2005, it publishes twenty-seven different editions per month in countries such as the U.S., Russia, Denmark Australia, New Zealand, France, South Africa, Spain and many more.
FHM, which is produced by the consumer division of publishing giant EMAP, was originally launched as a response to the success of LOADED Magazine the previous year (1993). FHM relies heavily on photographs of beautiful actresses and pop singers that are presently getting media attention and has a much more respectable air than pornographic magazines. FHM is usually stocked in the lifestyle rather than the adult section of newsstands. Read the rest of this entry »
