This Twenty Six Hour Day Is Not Fiction! A Book Review

Vince Panella might have been accused of writing a work of fiction when titling his book “The 26 Hour Day, How to Gain at Least 2 Hours a Day with Time Control”. When he begins his “Introduction to Time Control” chapter by stating on the first page that he’s . . . “come to the conclusion that — time management does not work!” he immediately had me hooked.

I was charmed by the intensely human approach he takes from the beginning. I’ve got to agree with him because my own experience with time management is that it has a mechanistic, almost robotic feel to it as presented by efficiency experts, management consultants and minutia-charting time accountants. Here is an approach that allows for “wasting time” and, even more surprisingly, advocates getting sufficient sleep!

Although he suggests wasting incrementally less time than you normally might he is clearly aware that as human beings, we are driven less by deadlines than by emotional needs. At least once in every chapter, reminding the reader that we are not perfect and that it’s OK that we’re not precise as robots. Read the rest of this entry »

Peggy Smedley of Start Magazine to Address PRONTO North America

Peggy Smedley is the editor of Start Magazine and will be addressing the first annual PRONTO North America Users Conference on Thursday, May 5th. Smedley was recently profiled in the Wall Street Journal and authored Mending Manufacturing, How America Can Manufacture its Survival. She is an award-winning journalist.

Wednesday, May 4th, Thomas R. Cutler, CEO of TR Cutler, Inc., author of the Manufacturers Public Relations and Media Guide, Associate Editor of Industrial Connection, and Contributing Editor to InMFG magazine will be addressing the PRONTO North America Users Conference. Cutler is also the founder of the Manufacturing Media Consortium, a group of 2000 journalists writing about various aspects of manufacturing and industrial trends. Read the rest of this entry »

Placing Effective Newspaper Advertisements

For small business professionals, placing advertisements in newspapers and magazines requires a lot of forethought and planning. There are many parts to placing an effective ad, the least of which is designing the ad itself. Consideration must be made to how and where the advertisement is going to run, as well as the length and amount of exposure the advertisement will receive. The following is a basic guide to help you develop the most effective fitness and personal training advertisement.

Developing an effective advertisement begins not by sitting down to write copy, but instead begins with research. Find out what periodicals are available to advertise in, and what periodicals your clients read. Make a list of local magazines, newsletters, and newspapers that you would be interested in. Contact the advertising departments of these periodicals and ask to speak to your area accounts representative. Many magazines and papers have reps covering specific areas of your county, city, or state. When speaking to the person, explain to them who you are and what you wish toaccomplish. Most representatives are very helpful in making suggestions regarding proper placement of ads, and may be able to offer suggestions that you had not yet considered. Read the rest of this entry »

La Manga Property Rentals in Murcia Spain

Rentals at La Manga Spain offer a great return for any potential buyers. As much as you will enjoy spending time at the resort, so will holiday makers. They flock to La Manga Club returning year upon year to enjoy the unbelievably good weather, stunning natural surroundings, the world class sporting facilities and the unique restful atmosphere which is found at La Manga Club.

Once a property is bought if you intend to use it for a limited amount of time for personal use, rental is great way of making your property work for you. Instead of leaving the property to stand empty rentals for holiday makers will return money to the owner at a great rate. If you intend to use your property for rentals it is a good idea to take this into consideration at the buying stage.

Choosing a property which will be popular with holiday makers and feasible for use all year will certainly mean you make a better return. A property which appeals to a large demographic means it is likely to be easier to rent out to holiday makers, If it is close to amenities and sporting facilities this will also improve the demand for rentals. Read the rest of this entry »

The SKINNY on Newspaper Advertising

Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.

Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the need arises.

Think about it, there are few times you have been driven to go to a store to buy a product you never heard of because you saw an ad in the paper. You had to have an earlier impression about the product for the newspaper ad to point you to the location to buy it.

There are 4 ways to use the newspaper for advertising. Read the rest of this entry »