10 Ways to Get Your Flyers Noticed

An inexpensive way to promote your services is to create various flyers and distribute them wherever you go — pin them to the bulletin boards at the library, bookstore, handout out at networking events, or playing tennis. Here are 10 tips on how to get your flyer noticed and remembered.

1. Include your picture. People like to connect with others visually. Color is great, yet black and white is fine too.

2. Hook your prospective buyers with the headline in the top line. For example, read about ______ as it really is! Give them a reason to read the flyer. Show those benefits!

3. Testimonials that appear authentic are very important. For some, testimonials that include a two or three-line quote with initials, last name, and a state are not perceived as authentic. Make this area two-fold by adding a call to action along with authenticity. You can use, “visit my web site for additional testimonials and live links to contact these people.” Read the rest of this entry »

Change, or Reinforce?

Do you know about the distinction – and it’s a useful one – between communication that tries to reinforce and communication that tries to get change?

If you follow politics you’ll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.

Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

For example, suppose you own a bookstore and every couple of months you send a newsletter to all residences within a two mile radius.

Now, if you have good market share and you’re profitable, you won’t want to rock the boat. You’ll want to reinforce existing behaviors (which include buying at your store). Read the rest of this entry »

Promote a Children’s Bookstore

Different In-Store Book-Related Activities to Increase Sales

With a lot of books to be sold, to regularly promote is needed to gain continuous purchases.  To save budget, hosting activities inside your bookstore’s premises is one marketing strategy that can successfully increase book sales in no time.

Continuous promotions through in-store activities can bring in gain customers’ interests and have a stable and loyal clientele.

1.    Storytelling:  Finding storytelling participants in schools can be one way to get through a bunch of clients.  By hosting sample books needed for a school set-up, you can gain bulk orders from institutions. Another point, regular storytelling to kids can have your prospect buyers come in your store more often.  With a regular flow of clients, the possibility of a increased book purchases can happen. Read the rest of this entry »

Online Bookstore Website

How to Maximize Promoting Your Books Online

Bookstores have a lot of products to sell that print and in-store promotions sometimes have a limited effect on target customers.   One solution, an online bookstore website, can provide target customers with a more detailed display of each item that bookstores can easily double their chances of raising their income fast.

With a lot of books, finding different web tool gives chances to highlight every item for sale and help increase sales.

1.    Excerpts:  You can help your website visitors get to know more about the books for sale by adding excerpts, reviews, and readers’ opinions.  With such added service, canvassing for the right books, especially for textbooks and other non-fiction items, can help buyers make better   decisions before purchasing.
2.    Author’s note and appearances:  With credible references of reviews and notes from authors, visitors can get more convinced to buy the items.
3.    Advice from books:  You can also have different advice corners coming from various book categories to help build a community on your website.  Examples like relationship, medical, art, and home improvement advice can help your visitors.
4.    Forums:  Another way to keep visitors glued to your website is by creating forums that can discuss released books of sequels.  From here, web visitors can form opinions on what can be expected for the succeeding books to come.
5.    Announcements:  Providing an announcement area on your website that provides book discounts and upcoming sales can also be an added service.  Online coupons that can be availed through the website, just like in UPrinting, can be a convenient way to build your marketing promotions.

With various types of website tools and strategies, you can provide convenience to your visitors in entertaining and interesting ways.

About the Author:

Kristine is a content writer, with years of experience in the marketing and public relations industry. Currently, she resides in the Philippines working in the field of marketing.

Organizing and Cleaning-up Your Electronic Address Book

Organizing and Cleaning-up Your Electronic Address Book By: Janet L. Hall

(Editors Note: This article includes instructions for Outlook Express, Netscape Communicator, AOL, and ACT! users).

Has your online address book become unmanageable?

Do you ever look at all the email addresses and wonder, “Who are all these people?”

Do you have difficulty locating someone in your address book that you need to send mail to NOW?

Do you know you can sort your addresses by first and last name, name, email address and more?

Set a date and time with yourself that you will do the following exercises to organize and clean-up your electronic address book.

First you want to go and view your address book, see what kind of shape it’s in. Read the rest of this entry »