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Archive for November, 2009

Frbiz.com reports Chunghwa Telecom Hami Bookstore on-line today

According to Taiwan media reports, China Telecom, today Zhengshishangxian Hami Bookstore, the first wave of smart phones as the reader is expected by the end user up to 20 million contribution next year, on revenue of millions, will also allow an increase of 3 smart phone purchases Cheng, about 400000-500000.

The rising awareness of environmental protection, diversified development and consumers reading situations, e-books topics prolonged fever, the market potential for endless, Chunghwa Telecom said, according to surveys, more than 6 into a reader favorite in the bedroom reading, there are seven readers will make use of travel time into reading, and in traffic to read half of the number of people who are most concerned about the weight of books, e-books can reach a machine in hand with the purpose of buying with the view.

Following discussions with more than 70 publishers, more than in-depth communication and co-operation briefings, Chunghwa Telecom and Taiwan has 27, including the world culture, Nine Songs culture, giant thinking culture, Business Week, city-states, far flow, extraordinary news, UDN and other publishers strategic cooperation, the official launch of Hami Bookstore services. Read the rest of this entry »

Cal State’s Plan to Distribute Condoms via Newspaper Shelved

Stephanie Birditt, the Advertising Sales Director for Cal State Fullerton’s college newspaper, the Daily Titan, recently came up with what was considered at the time to be a savvy marketing move – partnered with the Student Health Center, and advertised across campus, the newspaper would include a free condom with every issue of the November 14th paper. The idea behind the free condom event was to raise awareness about safe sex on campus and highlight the benefits and services of the local Health Center on campus.

According to the Daily Titan editors, the giveaway was part of an important initiative on the campus to raise awareness about safe sex among young college students. The brilliant idea, however, quickly dissolved into a bit of a PR nightmare for the school when administrators for both the college and the Health Center took issue with some of the advertising that the paper was doing for the free condom event. Marketing material showing two stick figures in missionary position was deemed offensive by the Health Center and they quickly backed out of the deal, saying that they did not want to be associated with any offensive imagery. Read the rest of this entry »

WHAT IS THE REAL PURPOSE OF THE eBOOK?

Many of you think that the ebook is just digital information. You think that it’s no other then just book which doesn’t have any shipment costs, that it’s developing price is zero. And you think that this is its purpose ‘ zero cost?

If you were thinkig so ‘ you were TOTALLY WRONG.

Among the above factors, the ebook is also something more. Just because it’s digital product such as software it can be modified every second via the Net. Just think about the shareware software ‘ 99% of it has banner ads at the top which changes in a matter of seconds. What if you add some advertising to your free ebook? Not only that you’ll make traffic with it but you’ll make some profits or may be you’ll just exchange ads with other webmasters.

OK. But that’s not all about placing and changing ads in your ebook. Just think what will happen if your ebook is owned by 10 000 people. I’ll tell you what will happen ‘ everybody will want to place an ad in your ebook so that the world will get known about him/her. That means only one thing ‘ BIG PROFITS for you. Read the rest of this entry »

3 Reasons eBook Publishers Need AutoResponders

I’ll bet you think ebook publishers don’t need autoresponders, am I right? Well they do!

And here’s why…

#1. If you publish more than one ebook, why not make up a list of your titles and call it a catalog. Then place your list on a autoresponder, then you could tell people to send a blank email to your autoresponder to get your free catalog via email.

#2. If your ebook is in EXE format, some people will be afraid to buy and/or download it. You could place a copy of any reviews you have of your ebook on a autoresponder along with a sample chapter. This way people could get a peek at your ebook contents, plus their fears would be eased by knowing that someone else has bought, downloaded and reviewed your ebook. Read the rest of this entry »

Collecting Comics – A Good Fun Investment

Either you are a comic book fanatic or you are interested in them as an investment – and possibly you are both. If you are new to comic books and are interested in turning your interest into an investment, there are a few things to know about comic book investing.

First a little background regarding comic book collecting. Comics are collected for several reasons by several types of people. Some collect due to their appreciation, others may have a nostalgic feeling about comics. Then there are those who are primarily interested in collecting for financial profit.

When collecting comics, one should treat the matter as if they were collecting other types of valuable collectibles such as artwork or first edition books. Everything you collect should be carefully handled and preserved. To help you preserve your comics, there are specialty bags and boxes on the market that are acid-free, which will protect your comics from decaying. Read the rest of this entry »

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